Практикум по закреплению лексического материала учебника

Task 6. Give Russian equivalents for the following phrases:

Task 7. Vocabulary

Combine a word from A with one from B to match each of the definition below.

Task 8. Translate from English into Russian without using a dictionary:

1. 
   Retailers often seek to secure a niche in a new market and bring their vision of retailing to a global consumer.
   
2. 
   Corporate efforts to brighten the shopping experience may lead to growing morale problems among the staff.
   
3. 
   This privately owned retailer operates in a market that has traditionally been served by department stores or superstores.
   
4. 
   European market with its limited space available for building new stores and its high overheads may prove too difficult for an American company to duplicate its success.
   
5. 
   Julian Richer managed to secure the support of many manufacturers who want to off-load end-of-line or surplus equipment.
   
6. 
   This cut-price retailer has revolutionized the way Hi-Fi equipment is sold and the technique has enabled the company to secure itself a lucrative niche in the market dominated by independents.
   
7. 
   Conquering new markets may prove more problematic than producing high profits at home but many retailers are prepared to take risks and establish a niche in the markets with low overheads and rapid growth potential.
   
8. 
   Hypermarkets usually stock a selection of quality products and try to persuade their suppliers to take advantage of deals offered by manufacturers on end-of-line or surplus equipment.
   
9. 
   Customer service is an important aspect of any retailers business but different programmes of improving it have typically drawn mixed reactions.
   
10. 
    Daniel Richard, the new president at the helm of the company, was approached with an offer to expand the business and support the corporate efforts to diversify.